Related: Social media has been a central part of Dell`s marketing business for years. Find out how the technology company supports its employees on social media. I would start with Coca-Cola`s policy as a model, thinking of being as specific as possible for the good of your employees, and adapting the policy to your corporate culture and industry standards. Nordstrom`s social media guidelines are similar to many of the guidelines mentioned above. But part of the policy that differs from the others is their point of enumeration of conflicts of interest. Intel is the only other company to mention the competition, and this in a very general way. «Social media is another tool you can use to build our brand, just make sure you do it the right way.» The goal of your social media policy is to avoid the need for a social media management plan. Even with social media, we refer to a wide variety of online communities such as blogs, social networks, chat rooms and forums – not just platforms like Facebook or Twitter. A simple and simple policy, with enlightened advice for all those who use social media: «… Don`t forget to have conversations rather than pushing the agendas.
A social media directive should not focus solely on the need to ensure that your team is not confused. It can actually encourage your team to become more interested in social media. If there are clear guidelines that eliminate confusion about what an employee can and cannot do in social matters, they will feel more free to participate. We packed the above information with a social media policy model in a complete ebook. You can pack your copy here and share it with your team. We may have to take disciplinary action that leads to termination and includes disciplinary action if staff do not comply with the guidelines of this directive. Examples of non-compliance with the employees` social media directive include: Intel is another example of good social media policy. They divided their policy into five parts. There are three sections for disclosure, protection of trade secrets and the use of common sense. In addition, there are sections for contractors or others who are paid to contribute to Intel`s social media activity. This is not the first time a major brand has faced an accident on social media. Kenneth Cole, DiGiorno Pizza and Home Depot have all experienced their own social media miscues.
We [allow] our employees to access their personal accounts at work. But we expect you to act responsibly and to be offended that your productivity is not compromised. A good social media policy is a living document that provides guidance for using your organization`s social media. It covers your brand`s official channels, as well as how employees use social media, both personally and professionally. Here`s a simple social media policy model to start with the basics: Let`s take a look at some well-known brands and their social media policies. We are looking at what is good in the guidelines and what could improve. Together, we can learn from these great brands and use this knowledge to improve your social media policies. As we have seen, some companies have vague and general guidelines on social media. A very good social media policy reflects the specifics of your company and your company. The challenge is that many companies do not know how to best organize a good social policy and want to make sure that employees actually read it. Because social media engages in personal interactions between people every day, it not only affects the way we communicate on a personal level, but also leaves drastic effects on corporate culture.
Instagramming your first day on your office work new and unusual is a good way to create a positive image of your current employer, but what happens the last play